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Answers to Frequently Asked
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For many Maryland small businesses, creating a Web site is
their first comprehensive marketing effort. If this is
you, you'll find yourself really thinking through what
you're doing and why people should buy from you
perhaps for the first time since you started your
company. This effort can make you rethink and improve
what your company offers. |
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At Qxest we recognize every design project
should be judged in isolation. Each project is
different from the next; not only in
presentation, but also in process and impact and
because of that we'll develop and apply a
solution that suits each of our clients goals
and aspirations. |
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Why do I need a website? |
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Having a website is critical in today's market. The
Internet has changed the way we buy and sell
products and services, and the way we obtain
information. Just a few years ago, a web site was
considered a "nice thing to have" but today, it is
imperative for companies to embrace an online
strategy in order to compete in the new economy. |
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Most of your local competition isn't likely to have a
website, so having professional website - as long as
it's credible and competent - will put you a step
ahead in getting new business. Of course, if a local
competitor down the block already has a site and
you're a step behind, it's imperative that you meet,
then exceed, the challenge quickly. If your
competitors get develope their website first, then
you could be missing out on potentially valuable
business. Why not do a search on one of the major
search engines to see what your competitors are up
to - if they have a website and you don't, they are
probably taking business away from you! |
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Your website is often the first impression an
internet user has of your company. A professional
website design, just like your company
letterhead,
logo, and company stationery,
should project a distinct and positive image on
those who view them, and your company's website
should also entice your visitors to learn more
about your company and to conduct business with
your organization. |
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Whatever your business goals
are,
prospering in today's marketplace requires an
Internet presence. Establishing an
internet presence for your company or organization
can be one of the most important steps you take.
There are hundreds of ways to do it and it is our
goal to make sure you do it right. |
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Having a website also enables you to cut your
administrative costs by allowing potential customers
to find the answers to their questions on your
website (and making orders, if you have an
e-commerce site ), instead of waiting for your
office or store to open and calling your
receptionist. |
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Why should I hire
professional a web designer? |
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A professional web designer will save you time and
will maximize your presence on the world wide web,
allowing you to concentrate on growing your business
or organization. |
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Can I afford a website? |
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We can discuss various levels of website development,
starting off perhaps with what I call a "brochure
website" and gradually growing your website.
We make having your own website
design a truly affordable possibility. We
always provide the highest quality service regardless
of cost. From small brochure sites to large
e-commerce projects, we are dedicated to being the
best at what we do, and equally dedicated to providing
our services at an affordable price. So that you don't
have to sacrifice quality for cost. |
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How long will my website take to be developed? |
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This is contingent upon the size and complexity of the
site design. Qxest Web Studio specializes in quick
turnaround times for website development. The range is
normally 2 weeks
(for a simple website presence) to 10 weeks (for a
large site complete with Online Store) based on your
requirements. However, if your site is especially
large or requires complex programming, it may take
longer to build. Additionally, if you need your site
to be completed more rapidly arrangements to do so can
be made (at a higher fee). In all cases, we'll let you
know how long expected development time will be when
you request a free
PRICE QUOTE. |
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Why do I need my website
hosted? |
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Website hosting is the service provided to allow
Internet users to access your site. Once the design
and development of your website is complete and the
pages are ready to be published on the Internet,
they must then be transferred to a larger computer
called a server. |
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It is important that you get your website hosted with
a reliable web host, because if they go out of
business, your website disappears from the Internet.
In addition, slow connections, a large amount of
'drop-off' time and problems with viruses and spam
can frustrate your potential customers, which could
result in lost sales. |
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How will people discover my
site? |
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Just having a website is no guarantee that it will
work for you. And it certainly won't work if your
prospective customers can't find it. Be prepared to
advertise your site in your normal communications
with your target audience. Include your web address
[www.yourwebsite.com] on your letterhead and your
business cards. |
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If you advertise in print, show the web address as
part of your other contact information. All your
emails should include a link to your website, so
that people can visit your website when they receive
your email. What better time for someone to visit
your website, than when they are already on the
internet? |
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What is Search Engine Optimization? |
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SEO is the process of promoting a business online to
achieve better search engine rankings for relevant,
targeted keywords. Search engine optimization refers
to optimizing the programming code and content of a
website for both search engines and visitors in
order to attain higher rankings than competing
websites. Search engine optimization will increase
qualified traffic and generate customer enquiries
that ultimately convert to sales. |
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A search engine optimization campaign with Qxest
includes the constant identification, generation and
updating of key words to maximize search engine
results in the Major Search Engines. Search engine
optimization is an ongoing process and our
experienced marketers continuously tweak and modify
your website so you can always stay ahead of your
competition. |
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Once we've talked and determined what you're
looking for, we will have a better idea of how
long everything will take. So give us a call and
let's get started. |
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